About BIG CBS Networks Pvt. Ltd.:
An equal joint venture between Reliance Broadcast Network Limited and CBS Studios International, BIG CBS Networks is poised to change the way English language television entertainment is served to Indian audiences. The JV will initially launch 3 English language Entertainment Channels marking not just RBNL’s, but the Reliance Group’s entry into the television broadcasting space and CBS Corporation’s channel entry into India.
The themed channels will be targeted at India's fast-growing, upwardly mobile population and will be branded BIG CBS Prime, a premium general entertainment channel, BIG CBS Spark, India’s first international youth entertainment channel and BIG CBS Love, India’s first ever international women’s entertainment channel. The channels will offer audiences the latest of CBS’s world class and globally successful programming and will be made available across a network of digital and analog distribution platforms.
With Reliance Broadcast Network Limited’s prolific multi-media presence and an integrated sales offering, combined with the content muscle of CBS Corporation, BIG CBS stands to make a significant impact in India’s burgeoning entertainment industry. Reliance Broadcast Network Limited has a multi-media play in the spaces of Radio, Experiential Marketing, Out of Home, Digital and Television, and specializes in creating & executing integrated solutions for clients, across the country. CBS Studios International, the leading supplier of programming to the international television marketplace, is a division of CBS Corporation.
About CBS Studios International
CBS Studios International is the leading supplier of programming to the international television marketplace, licensing to over 200 markets and more than 30 languages across multiple media platforms. CBS Studios International also exports a diverse line-up of formats for local production around the world and participates in international channel ventures. The division distributes content from CBS Television Studios, CBS Television Distribution, Showtime, CBS News, CBS Films and a library of more than 70,000 hours of programming. CBS Studios International is a division of CBS Corporation.
About CBS Corporation
CBS Corporation is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW – a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime Networks, Smithsonian Networks and CBS College Sports Network), local television (CBS Television Stations), television production and syndication (CBS Television Studios, CBS Studios International and CBS Television Distribution), radio (CBS Radio), advertising on out-ofhome media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products), video/DVD (CBS Home Entertainment), motion pictures (CBS Films) and sustainable media (EcoMedia). For more information, log on to www.cbscorporation.com.
About Reliance Broadcast Network Ltd.
Reliance Broadcast Network Limited (“RBNL”) is part of the Reliance Group. One of India’s youngest media houses, it has grown at a steady pace and is reckoned today amongst India’s leading media businesses. RBNL currently has play in the spaces of Radio, Experiential Marketing, Out of Home and Digital and specializes in creating & executing integrated solutions for clients, across the country. Its latest business venture marks the
Reliance Groups entry into television, through its 50:50 JV with America’s leading media house, CBS Studios International. 92.7 BIG FM - the radio brand pioneered the spread of FM entertainment with the launch of its 45 station network, reaching out to over 200 million Indians; BIG Live – the experiential marketing wing of the Company covers activations, events, intellectual properties and rural marketing; BIG Street – in the business of out of home media; and BIG Digital – an initiative in the digital space offering mobile and online solutions. BIG CBS – the television foray of the Group, will see the launch of 3 English GEC’s catering to the Indian subcontinent. With Reliance Broadcast Network Limited’s multi-media presence and an integrated sales offering, combined with the content muscle of CBS, BIG CBS Networks Private Ltd., stands to make a significant impact in India’s burgeoning television industry. Having built significant multi-media capabilities, these business verticals come together to offer a truly integrated solution to clients. For more information, log on to: www.reliancebroadcast.com